Land Based Training becomes Naming Rights Partner for Agri Futures

Land Based Training is proud to announce that we are now the official Naming Rights Partner for Agri Futures – Ahuwhenua ki te Anamata, backing the next generation of rangatahi as they explore careers in New Zealand's food and fibre sector.

This multi-year partnership means our branding will feature across Agri Futures' flagship programmes, including the Clash of the Colleges events and In-School Curriculum Modules. It's a nationwide effort, covering events in Auckland, Taranaki, Waikato/Bay of Plenty, Mid Central North Island, Canterbury, and Otago/Southland.

As part of the NZMA Group, Land Based Training has been delivering practical, industry-ready agricultural training since 1996, helping shape skilled farm workers, livestock specialists and rural professionals from sites across the country. Partnering with Agri Futures is a natural fit - it puts us right in front of the students and teachers who are the future of our industry.

"We're incredibly proud to partner with Agri Futures and support the next generation of rangatahi into the agricultural sector," said Kylie Wilson, NZMA Group CEO.

"New Zealand's primary industries are powering the economic recovery, and building strong educational pathways into land-based careers is vital for the country's future. This partnership allows us to connect directly with students and teachers, showcasing the real career opportunities that open up through land-based training," Wilson added.

Agri Futures reaches more than 220 teachers, 1,000 students and 50 industry partners every year through its programmes - a huge platform for getting rangatahi excited about what's possible in agriculture and horticulture.

"We're all about inspiring and supporting the next generation in agriculture and horticulture, with a bit of rural sports thrown in the mix," said Daniel O'Regan, General Manager of Agri Futures.

"Having a major training provider like Land Based Training on board gives us long-term sustainability and enables us to deliver a premium programme that reflects well on all our partners."

Under the new agreement, Clash of the Colleges events will now be branded as "[Region] Land Based Training Clash of the Colleges" - so keep an eye out for us at an event near you.

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